End-to-End Sponsorship and
ARC Sports Marketing delivers strategic, creative, and commercially focused solutions across sport, esports, and entertainment. Whether advising a global brand or supporting a rights holder’s commercial roadmap, our services are designed to unlock new revenue streams and drive long-term value. Our consultancy operates across three key pillars — Commercial Consultancy, Sponsorship Advisory, and Brokerage — offering end-to-end support from strategy to execution.
Connecting Brands, Rights Holders & Talent
ARC’s brokerage division connects leading brands with elite rights holders and athletes. We manage every stage of the deal process — from introduction to negotiation to contract completion — leveraging our global network across football, tennis, and esports.
ARC Sports Marketing has delivered and brokered high-value partnerships across some of the most recognisable names in global sport and esports — including Arsenal FC, The International Tennis Federation (Davis Cup & Fed Cup), Tie Break Tens, and leading esports organisations such as Astralis, MOUZ, and GamerLegion.
For Rights Holders, Teams & Federations
We help rights holders understand, structure, and optimise their commercial potential.
From evaluating partnership portfolios to building new go-to-market propositions, our consultancy ensures properties are positioned for maximum brand appeal and revenue growth
For Brands Entering or Evolving in Sport & Esports
ARC provides independent, data-driven sponsorship guidance to help brands invest wisely and activate effectively. We analyse opportunities across sport and gaming to identify the right partnerships that deliver measurable ROI, audience relevance, and brand impact.
Smarter, insight-led sponsorship decisions that deliver
both commercial performance and brand equity.
Independent Expertise. Global Perspective
ARC Sports Marketing operates with the insight of a global agency and the agility of an independent consultancy.
Our model ensures clients receive senior-level involvement, transparent guidance, and access to an extensive international network of brand, rights holder, and talent relationships
