Strategic Partnerships.
ARC Sports Marketing is a global consultancy specialising in commercial strategy, sponsorship advisory, and partnership brokerage across sport, esports, and entertainment.
Unlock the Commercial Potential of Sport
At ARC Sports Marketing, we help rights holders, brands, and talent maximise the value of partnerships. From global football clubs and international federations to leading esports organisations, our team provides commercial consultancy, sponsorship advisory, and deal brokerage services that deliver measurable growth.
Negotiating and securing impactful deals across sport and esports.
Strategic revenue planning and partnership frameworks for rights holders.
Helping brands identify, evaluate, and activate partnerships that resonate.
Trusted by Leading Names in Sport & Esports
ARC Sports Marketing has worked with a diverse range of rights holders, brands, and athletes across global sport and gaming — delivering impactful partnerships, commercial strategies, and activations that drive measurable results.
Our experience spans traditional and digital arenas, from leading football clubs and international federations to innovative event properties and top-tier esports organisations.
Notable collaborations include projects with Arsenal FC, The International Tennis Federation (Davis Cup & Fed Cup), and Tie Break Tens, alongside partnerships in esports with Astralis, MOUZ, GamerLegion, and M80.
Beyond teams and rights holders, ARC has also supported athlete endorsement campaigns for high-profile talent such as John Stones and Jesse Lingard, helping brands connect authentically with fans through the influence of elite performers.’
Insight. Integrity. Impact
We combine the commercial rigour of a major agency with the agility of an independent consultancy — providing every client senior-level focus and access to a trusted global network of partners, rights holders, and decision-makers.
Let’s Build What’s Next
