A Strategic Partner in the
Founder
Michael Stafford is a recognised leader in sports and esports partnerships, with a proven record of delivering innovative sponsorship strategies and driving commercial growth across some of the world’s most prominent rights holders.
His experience spans global leagues, governing bodies, and elite teams — developing brand partnerships that connect fans, athletes, and entertainment through impactful storytelling and measurable results.
Beyond partnerships, Michael has led the creation and execution of large-scale events in multiple international markets, showcasing his ability to unite strategic vision with operational excellence.
As Founder of ARC Sports Marketing, Michael is focused on helping brands and rights holders unlock new commercial opportunities, navigate an evolving sports and gaming ecosystem, and deliver meaningful fan engagement through creativity, insight, and strategic clarity.
Industry-leading knowledge across sport, esports, and sponsorship.
Transparent, professional, and client-first approach.
Results-driven partnerships that deliver measurable value.
